Course Description

Internationally, the creative industries have been pointed out as a potential source of significant economic growth.  The market for art and entertainment is increasingly international and recent changes in distribution have resulted in a disruption in the business models. 

In this course we will study the so called creative or cultural industries as we explore the concept of creativity, its organization and management as well as marketing and IP law. This will be done both through the study on what has been written about the creative industries and through case studies, where guests from the creative industries in Iceland are invited to speak about their work.

Students will gain an understanding of what the cultural- and creative industries are; how they are defined, what sets them apart from other industries and how they operate in a wider societal and economic context.

Learning outcomes

Students will get to know the debate about the role of creative industries in economic understanding. They will further understand how industries are defined, and what makes creative industries different from traditional industries. Students will also gain an understanding of creativity on an individual and organization level both within and outside the creative industries.

The students will be able to use their knowledge of creativity and the creative industries in analyzing the factors that might influence organizations, as well as coming up with suggestions as to how to deal with these influences. After the course the students should be able to look at and understand creativity and the creative industries in a wide context.

Time and place: Mondays 13:20 – 16:30 in A-220

Classes are once a week, 4 x 40 minutes. Students are expected to have read the course material before each class and participate in discussion.  Students from any bachelor level university study are welcome to participate in the course which will be taught in English.

Teachers: Erla Rún Guðmundsdóttir (, Júlía Skagfjörð () og Vigdís Sigurðardóttir ( Office hours by appointment.

Textbook: Bilton, C. (2007) Management and Creativity – From Creative Industries to Creative Management. Blackwell Publishing, Malden US

Other reading materials:

Bryson, J.M. (2004) What to do when Stakeholders matter. Public Management Review, 6 (1)

Cunningham, S. (2002). From cultural to creative industries: theory, industry and policy implications. Media International Australia incorporating Culture and Policy102(1), 54-65.

Delmestri, G., Montanari, F., & Usai, A. (2005). Reputation and strength of ties in predicting commercial success and artistic merit of independents in the Italian feature film industry. Journal of Management Studies, 42(5), 975-1002.

Pine, B. J., & Gilmore, J. H. (1998). Welcome to the experience economy. Harvard business review76, 97-105.